Why El Semanal?

Many Hispanic families laugh, reflected and got excited by the contents of this very Mexican publication that made them feel as they express “very close to their cultural roots”.

Most of the Hispanic establishments welcomed El Semanal because they, more than anyone were aware of the lack of publications that write more than old news and sad political stories. “We want to laugh, read horoscopes, at the same time that we learn about the many events that are happening in our community, a source of information that is constant and that we can understand” said Cecilia Madrigal, owner of  La Pequeñita in Ogden.

“As Spanish Teacher at Lehi High School, and also as native from Colombia S.A., I have been using El Semanal Magazine in my classroom with my students to help them to do their reading in the Spanish language. The articles, the presentation and the contents of the publication are great” added Yolanda S. Heyn.

7 years later and after many struggles to stay in business, due to a bumpy economy, in the Hispanic market of Utah, with more than 200 editions, El Semanal Magazine has become the most important Spanish publication in northern and central Utah. El Semanal has being recognized by the Utah Business Magazine and the Better Business Bureau. Now a day El Semanal has reaches over 50,000 readers in a bi-weekly bases in all of the main cities of the Wasatch Front.

El Semanal sponsors and promotes important community events such as Fiesta Mexicana, (a Mexican independence day celebration), Downtown SLC Cinco de Mayo Parade, Mexifest, Days of 47, Murray and Taylorsville Dayzz, Santa’s Parade in West Valley, La Posada, First Night, Festival Peruano de Utah, Festival Cultural Sudamericano and many others.

“Our readers are the most important part of our business; they have lead our advertisers to us, helping us to improve the magazine and helping us to reach out to all those further communities throughout the state of Utah”, are the remarks of Martin Alcocer, Director of El Semanal.

The benefits to those businesses who advertise in El Semanal are the key to the success of this publication.  Advertising in Spanish takes more than just translating an ad into Spanish, it takes pure knowledge of the language in its native form, and more importantly, the knowledge of the culture to which the advertising will be targeted to.

Most of the important corporations, small and larger businesses are aware of the need to tap into the Hispanic market. Here in Utah, El Semanal has what a company needs to achieve that goal.

Here are 10 Reasons why to advertise in El Semanal

1. El Semanal is the most preferred Hispanic publication among readers in Utah.
2. The Hispanic Community represents more than 13% of Utah’s population and more than 20% of the Utah County’s population.
3. El Semanal is focused mostly toward the Mexican community.
4. The Mexican community represents 3 quarters of the Hispanic community in Utah.
5. El Semanal is the most desired printed publication in Spanish by the Mexican community and the rest of the Hispanic/Latino population.
6. The Mexican community in Utah has a more abundant purchase power, higher than 1 billion dollars yearly.
7. The Mexican community owns more than 1,800 businesses with annual sales of 227 million dollars.
8. El Semanal  is one of those 1,800 businesses owned by Mexicans. Actually, it is the only printed publication in Utah, made by Mexican people. Communicating through the Mexican community using the particular manner and regional words that lead to a better understanding for our readers.
9. Mexicans and Hispanic/Latinos prefer to communicate in their own language, and…
10. To the Mexican population, advertised discounts and offers in print are more guaranteed than those that are merely stated through radio or TV.  Therefore…..El Semanal is “The Gateway to the Hispanic Market”.

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